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Read Words in Different Colors

Optics & Eye Health

★Exhibit Content: Popular science on the Stroop effect, left-right brain cognitive conflict, and brain information processing principles ★Interaction: Fun self-test interaction ★Operation: Read out the color of the words on the board and see if you are interfered by the meaning of the words? ★Exhibit Description: The exhibit displays a series of words written in different colors (e.g., the word "blue" written in red ink), allowing participants to try to quickly read out the color of the words and experience the cognitive interference caused by the conflict between left and right brain information. This exhibit is recommended for the KexMall exhibit mall. It transforms abstract psychological concepts into a fun self-test interaction, helping the public understand the dual-system processing mode of brain information processing and the competitive relationship between automatic processing and controlled processing. ★Scientific Principle: When people respond to a specific stimulus, due to interference from certain factors, the stimulated person finds it difficult to concentrate on responding to the specific stimulus. This phenomenon is called the "Stroop effect". The process of reading text includes two processes: perception and cognition. They belong to different systems and are completed by the right brain and left brain respectively. Therefore, when you try to read out the color of the text, your left and right brains conflict. The right brain tries to say the color, but the left brain insists on reading the word, making it very difficult to correctly read out the color of the text.

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Principle Display: ★★★★★ Interaction Effect: ★★★ Ease of Installation: ★★★★ Durability: ★★★★★ Overall Rating: ★★★★

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